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Partnership will bring exceptional Rich Media Solutionsto the Homebuilding Industry at well below market rates. Toronto, ON, January 1, 2008 - Builder Homesite, Inc. (BHI), a consortium of 37 of the U.S.’s leading home builders which provides marketing and technology solutions to the homebuilding industry and Imagenius.com Inc. (Imagenius), a leading provider of virtual reality tours, renderings and interactive tools, announced today that they have formed a strategic partnership. The mission of the partnership is to dramatically reduce the cost of digital marketing materials to the homebuilding industry while extending Imagenius’ reach and industry presence. By integrating Imagenius’ expertise in digital media production, with BHI’s existing suite of marketing products, the partnership will be able to offer the most complete portfolio of digital marketing solutions available to homebuilders today at an exceptional value. In this new arrangement, BHI will manage all marketing and sales activities for Imagenius within the homebuilding vertical. Imagenius will continue to produce award winning digital media for both the homebuilding as well as many other architectural markets. “Being exceptional in all aspects of a business is a common challenge. This partnership enables Imagenius to focus solely on what we’ve always done better than anyone provide unrivaled quality and service. Now we will be able to greatly extend our reach into the homebuilding industry and deliver our great products at below market rates.” said Jim Warren, President & Founder of Imagenius. “As with all emerging technologies there comes a time when costs must be driven down to enable mass adoption. That time has now come and this partnership enables this exciting transition.” “BHI is constantly on the look out for companies that provide great products which can be leveraged by the homebuilding industry. With Imagenius, we think we have found untapped potential. They represent a unique combination of passion, technology, creativity and competence. With the hastening migration from the traditional marketing world to the new world of digital marketing, finding affordable and effective solutions is key. That’s what makes this partnership so exciting.” said Tim Costello Chairman & CEO of Builder Homesite Inc. The companies are making this announcement at the International Builder’s Show in Orlando. Please stop by BHI’s booth at the show - W6090 - for additional information about the partnership. About Imagenius.com Inc. Founded in 1996, Imagenius.com Inc. is an award winning digital visualization agency specializing in computer generated renderings, virtual animations and all methods of delivering those Rich Media experiences to Homebuilders, Highrise and Resort Developers worldwide. Imagenius works with clients to identify each development’s unique offerings and create powerful visual experiences that communicate these strengths to the consumer. Clients include Centex Homes, Pulte/DelWebb, KHovnanian, KB Home, Trump, RitzCarlton, Marriott, Hilton, Emaar, Ketler, Intrawest and PGA Tour. About Builder Homesite Builder Homesite, Inc. and its subsidiary, New Home Technologies, were both founded with the same mission - to bring homebuilding industry leaders together to develop world class technology solutions. Builder Homesite is a consortium of 37 of the nation's largest home builders and its flagship product is NewHomeSource.com, a consumer website offering the Internet's most comprehensive information and selection of new homes. Based in Austin, Texas, Builder Homesite has been repeatedly recognized as one of its fastest growing technology companies. In 2003, Builder Homesite founded New Home Technologies, a subsidiary consortium of new homebuilders and product manufacturers to focus on solutions along the homebuilding supply chain. The first of these tools is Envision - an integrated and standardized online new home design options management solution. Builder Homesite also operates EX2, a technology and services provider to companies seeking to transition their business processes and systems to the web. For more information, visit www.builderhomesite.com. For additional information contact: Blair Kuhnen Builder Homesite 817-658-7698 Jim Warren Imagenius.com Inc. 905-859-9800 |